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VANOTO
Purpose to Profits
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Olanike Olaniyan
1 min read
Olanike Olaniyan
0 min read


Knowledge is a Multiplier.
Starting and growing a business is a journey filled with challenges and opportunities. I know this firsthand. The key to unlocking success lies in having the right knowledge and skills at the right time. There was a time when upskilling was an expensive endeavor, not anymore. Online training, be it courses, content or books offers powerful way sto gain knowledge that you can immediately deploy, so you are equipped to launch, expand or scale your business confidently. This tra
Olanike Olaniyan
3 min read


Why Online Training is Essential for Entrepreneurs.
Starting and growing a business is no small feat. It demands knowledge, skills, and the right mindset. Online training for entrepreneurs is the key to unlocking these essentials. It offers flexibility, access to expert knowledge, and practical tools that empower you to build a thriving business. I know this because I have seen firsthand how online training transforms ideas into successful ventures. If you want to launch, expand, or scale your business confidently, online trai
Olanike Olaniyan
3 min read


Mastering Entrepreneurial Skills Guide for Success
Success in business does not come by chance. It demands skill, grit, and relentless focus. I have learned that mastering entrepreneurial skills is the key to unlocking your potential and building a thriving business. Whether you are just starting or looking to scale, sharpening these skills will set you apart. This guide will walk you through the essential entrepreneurial skills you need to succeed and how to develop them with purpose and precision. Building a Strong Entrepre
Olanike Olaniyan
3 min read


Your Brand DNA: A Guide for Entrepreneurs and Small Business Owners.
Clarity is about Meaning. Let’s talk about the biggest reason most brands stay invisible. I call it living on Commodity Commons. What can you do differently? The issue is simple. Many brands fail to build meaning into their businesses. They might say and do all the right things, but it never goes beyond the surface. My Experience with Iconic Brands I’ve worked on brands that millions recognize: Pepsi, Mountain Dew, Lucozade Boost, and Sensodyne. My journey has taken me throug
Olanike Olaniyan
3 min read


Meaning Driven Brands
Your “Why” Matters More Than Your Business Plan
Olanike Olaniyan
2 min read


Why Most Brands Stay Invisible
One reason brilliant businesses struggle to be seen and what YOU can do about it.
Olanike Olaniyan
1 min read


Branding is a Tool for Wealth Building & Generational Impact.
This weekend, I had the privilege of speaking at the annual event of the Nigerian Community in Tasmania on the topic of business branding for impact and growth. One clear truth stood out: branding is not just about promotion. It is a powerful tool for building wealth, creating legacies, and driving socioeconomic integration. The conversations and connections made during this event reinforced why this work matters deeply. Why Branding Goes Beyond Promotion Many people think br
Olanike Olaniyan
3 min read


Excellence is a practice not a destination.
Excellence, then, is not an act, but a habit.” -Aristotle Our daily habits are a greater determinant of excellence than one-off actions, No matter how extensive or impactful. Here I have curated five daily habits you as an entrepreneur and brand builder can implement to boost the health and well-being of your brand and by extension your business: 1) “The key is in not spending time, but in investing it”. – Stephen R. Covey We all start out with the same 24 hours credit in our
Olanike Olaniyan
3 min read


Strengthen your Wings
"Trusting not in the branch, but in its own wings”. A bird perched on a twig. It comfortably rests on that flustering branch seemly without a care in the world. The wind picks up a little and the twig wobbles, at first a little then quite a lot. Yet, the bird stays put, totally unperturbed by all the flustering and wobbling going on with it’s perch, in fact it takes it time to sing a little, peck at its breast a little and then settle a little more firmly. What peace in the m
Olanike Olaniyan
2 min read


Am I an Entrepreneur?
VAONOTO's passion is Birthing dreams...is yours compelling enough to get you on the road of entrepreneurship?
Olanike Olaniyan
2 min read


The Present.
Today is a gift, unwrap it! Remember that famous line by Eleanor Roosevelt "'Yesterday is history. Tomorrow is a mystery, but today is a gift, that is why it is called the present."? It is a personal mantra for me, it helps me focus on intentionally enjoying the present minute, hour and day. Because every single day, just like the one before it, came to pass. One area in which I am completely focused on the future, is in my work, creating best-fit strategies for businesses
Olanike Olaniyan
2 min read


Passion to Profit.
Profits from passion rooted in purpose. A dear colleague asked if I could mentor her sister who was very unhappy in her job but unable to quit because she needed the pay which ironically went mostly towards commuting to and from work which was miles away from home (she works on Lagos Island and lives in a suburb on the mainland). I sat down with this young lady, mid twenties and she told me how the politics in the company and routine nature of the job was the antithesis of he
Olanike Olaniyan
2 min read
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